Successful sales teams are increasingly adopting a customer focused selling approach, by centering on understanding customer needs and motivations. This trend emphasizes building…
“Effective storytellers gain a critical edge and manage to develop customer mindshare and commitment by being able to access their customers imaginations, emotions,…
"Two components that all organizations hope to match up, but can never quite succeed. Here’s why it’s so important, and how you can change your thinking to aid in alignment of these 2 key factors."