During her years as a sales rep, Lorella realized that the common approach to selling just wasn’t working. Using her passion to help organizations achieve extraordinary business results, Lorella introduced Results by Design to the world in 1989. Her main drive was to unleash the natural talent, creativity and desire to excel that is inherent in everyone. As RBD Consultants became more and more successful, she became involved in facilitation, public speaking and executive coaching, guiding people through organizational and personal transformation.
She holds the position of Program Director for the Centre of Excellence (CoE) in Sales Leadership at Schulich Executive Education Centre and is is Co-Founder of 1-Degree, an organization that serves and supports leaders to transform their cultures with agility in today’s complex world.
In her free time, Lorella enjoys swimming with dolphins off the coasts of Hawaii, spending time with her beautiful daughter and making new memories with her charming husband. Having an Italian background, she enjoys cooking and wine – and finds it all the better when it’s shared with friends and family.